careeraid.dk/linkedin-en
Find potential employers with targeted search Also called boolean search
With the words AND, OR and NOT you can steer your search, so only the right people appear in your results.
How the words work:
ANDBoth words must be there
Finds profiles where all the words appear. Use it to narrow down professionally.
"Head of Marketing" AND B2B
ORAt least one of the words
Finds profiles where one of the words (or both) appears. Use it for synonyms or variants of the same title.
afdelingsleder OR afdelingschef
NOTRemove what you don't want
Removes profiles where the word appears. Use it to filter out industries or specialisms you are not aiming at.
Sustainability NOT ESG
Two signs that also help:
- ( )
- Brackets group words that belong together. Then LinkedIn understands that AND applies to both titles.For example: ("Head of QA" OR "Quality Manager") AND GMP
- " "
- Put straight quotation marks around titles with more than one word. Otherwise LinkedIn reads them as two separate words.
("Head of Marketing" OR "Chief Marketing Officer") AND B2B NOT SaaS NOT E-commerce
Search for the title you want, too
Search for the job title you would like to have yourself. It shows you where people with that profile already work.
Search in Danish as well as English
Many of the people who hire in your field have Danish job titles on their profile: afdelingschef, udviklingschef, fagchef, teamleder. If you only search in English, you miss a large part of the Danish market, especially in the public sector, foundations and small and mid-sized companies. You do not need to write Danish to search in Danish.
Search more precisely with titles, keywords and filters
The more relevant filters you use, the sharper your results become.
Start with a title you think would be responsible for hiring someone like you. Then add two or three professional keywords that narrow the search down.
Example searches you can copy
("Head of Sustainability" OR "Sustainability Manager") AND "supply chain" NOT ESG
("Head of QA" OR "Quality Manager") AND GMP NOT "food safety"
("Digitaliseringschef" OR "Udviklingschef" OR "Proceschef") AND kommune NOT IT-support
("personaleansvar" OR "people management" OR "team leadership")
If you are looking at sustainability more broadly than ESG reporting, Sustainability NOT ESG helps you test other kinds of profiles.
Then use LinkedIn's filters
Once you have a search that works, make it more relevant with the filters. Filter on:
- People rather than posts
- Location, for example Copenhagen or Region Midtjylland
- Industry, if you are aiming at a specific area
- Company, if you already have a list of relevant workplaces
A good search is rarely right the first time. Adjust the wording as you see which profiles come up.
Use the results as research
The search is not only for finding people to contact. It also helps you understand your job market. When you look through relevant profiles, notice:
- which titles keep appearing
- which skills people highlight
- which companies come up more than once
Connect with the employers
Once you have found a relevant person, you can send a connection request and add a note. The first message needs to be low friction: easy to read, easy to understand and easy to say yes to.
Outreach advice written for the US market tends to be direct and enthusiastic, and that tone reads as pushy in Denmark. Short, concrete and slightly understated works better here.
With Premium you have 300 characters for your note. You rarely need all of them.
Three templates you can copy
Replace the highlighted parts with your own words before you send.
Hi [name],
I heard a rumour that people advance their careers by networking with key players in their industry. So, in that spirit, I'm building my network, and it would be great to have you in it.
Best regards
Hi [name],
I'm looking to make my next move within [industry], and part of that is building a stronger network around the kind of companies and leaders I'd genuinely like to work with. You're firmly in that category, so I'd be glad to connect.
Best regards
Hi [name],
Apparently, waiting until you need a strong network is a terrible networking strategy. So, as I explore my next career move, I'm trying the more sensible approach and connecting with interesting people in [industry]. You seem like a very good place to start.
Best regards
You don't need to sign off with your name. It is already on your LinkedIn profile.
A more direct message asks more of the reader
Hi [name],
I can see that you work with [area] at [company]. I'm looking in the direction of [role] myself and trying to get a picture of the field in practice. Do you have time for a short chat?
It may well get a good response. But it asks the reader to find time before they know anything about you. And the same door opens for less: connect first, and let the question come later.
Only follow up if you have a specific question you are curious about
Thanks for connecting.
Your profile looks really interesting, and I would love to hear more about your career path and your experience in the industry.
Do you have time for a short chat sometime?
Why? It sounds friendly, but it is hard to answer. The reader has to find time, work out what you actually want to talk about, judge whether the conversation is relevant, and then talk broadly about their career and industry. That is a lot to ask of someone you have just connected with.
Make the question concrete instead
Thanks for connecting.
I got curious: do you use [tool/method] for [task]?
I'm asking because I'm looking towards roles where [specific link, e.g. "data actually feeds into decisions"].
Thanks for connecting.
I got curious about your work with [specific topic].
How do you handle it in practice?
A good question is specific enough that the reader can answer quickly, and relevant enough that the answer teaches you something.
If you don't have a specific question, you don't need to write again. The connection is still worth having.
LinkedIn works best when the right people see you several times
- The first timethey may see you when you send a connection request.
- The next timethey see a professional comment from you.
- Laterthey see a post where you explain that you are looking for work in [field]. They may also see former colleagues and classmates backing you up in the comments.
- One day you apply for a role in their departmentand you are not an unknown name. They have seen you before and already associate you with a field, a direction or a type of task.
Share a post once your profile and your network are ready
A post works best when two things are in place:
- Your profile clearly shows what you are looking for.
- You have brought relevant people into your network.
Then the post makes more sense, because the people who see it can understand it and help.
A good job-search post does not just say "I'm looking for a job". It makes it easy for other people to help you. Be specific about:
- the kind of tasks you are looking for
- the skills you would like to use
- the industries or organisations you are curious about
- how your network can help
I'm looking for a new role as [role], ideally somewhere [specific environment or problem, e.g. "a lot happens at once and someone has to keep it hanging together"].
For the past [period] I have [what you actually did] at [type of workplace]. What I'm particularly good at is [a specific task, not an adjective, e.g. "spotting the small things that topple big ones"], for example [one concrete case where you did it].
I'm especially interested in [types of organisations or teams] where [what makes that work matter to you].
If you know a team or a company that needs someone who can [the problem you solve, in plain words], I would be glad if you would tag them or send this their way.
If you don't give your network enough context, they won't guess. They forget you
People don't have the time or the energy to interpret a vague post. They scroll on, and the next time an opportunity comes up, you are not one of the people they think of.
After many good years as a coordinator, I'm now looking for new challenges.
I'm a structured and detail-oriented profile with strong collaboration skills and an eye for both the task and the people around it. I thrive in a busy working day where I can contribute with overview and commitment.
I'm open to interesting opportunities in coordination, project management or administration. If you know of any relevant positions, I would love to hear from you.
"Structured, detail-oriented, collaborative" is the baseline for being a coordinator at all. It is like selling yourself on the fact that you turn up to work. The reader gets nothing to grab hold of. And the three job titles at the end leave the network unsure what to think of you as.
I'm looking for a new coordinator role, ideally in an organisation where a lot happens at once, and someone needs to make sure it all hangs together.
For the past four years I have coordinated projects across departments in a larger foundation. What I'm best at is keeping track of the small things that tend to topple big ones: deadlines that don't match up, decisions that were never passed on, documents living in two different places.
I know project people have a reputation for moving on too soon, but I actually do my best work when I get to stay in an organisation long enough to see my own changes take hold. For me that is part of the craft.
I'm curious about workplaces where things are busy, but there is still room to do them properly. Municipalities, foundations or cultural institutions would suit me well.
If you know somewhere that needs a coordinator who will take on the mess everyone else would rather avoid, I would be glad if you would comment or tag.
Bonus: A former manager once said that I'm "the one who makes a team work without anyone noticing". I take it as a compliment.
The network understands better what you want, which tasks you are looking for, and when to think of you.
When former colleagues, classmates or friends comment on or share your post, it creates visible backing. That makes it easier for new contacts to see that you are someone worth passing along.
Follow up with people who view your profile
When you are active with posts, comments and searches, it also creates traffic the other way. The "who viewed your profile" feature in particular opens an obvious door for a follow-up:
Hi [name], I can see that you have been looking at my profile, possibly because I'm job hunting at the moment. Either way, I would be glad to connect here on LinkedIn.
That kind of message is low friction, because you know that they have already shown interest. Always use "Connect" rather than InMail. An invitation is friendlier than insisting on a conversation.
Check your post before you hit "Post"
A good post can travel a long way and open doors you could not have predicted, but only if the tone is right. People rarely share out of sympathy. They do it because passing on someone good reflects well on them too, and because the post radiates energy and appetite for what comes next. Everyone wants the best person on the team, and your post is your chance to position yourself in that direction.
What works
- Give people a reason to back youPeople engage more easily when you come across as positive, clear and pleasant to pass on. If the post reads as bitter, unclear or pressured, they hesitate, even when they genuinely want to help you.
- Make it easy to help youSay specifically what you are asking for: comment, share, tag or message you directly. A clear ask makes it much more likely that people actually do something.
- Be specific about where you fit in, and whyName two or three types of roles or tasks, and briefly explain what connects them for you. When the network can see the logic, they dare to tag or share you.
- Use recognitionA photo of you can make people stop in the feed and think: "Oh, I know them." That can be enough for them to read the first line. Remember: personal works best when it still points to a professional match.
- Ask friends and colleagues to get it movingThe first like and the first comment are the hardest to get. Once you have asked two or three people to engage, it gets easier for everyone else.
- Show when other people use youPhrases like "people usually come to me when …" or "I'm the one who …" show that your skills already have value in practice. The reader then sees you as a solution, not just as an applicant.
What makes people hesitate
- When rejections define youIf you mention 80 applications sent or four rejections, you are outsourcing the judgement of you to the competition. At worst the reader thinks: "What do they know that I don't?"
- Don't write as a victim of the situationBlame pointed outwards ("why don't companies reply?") or inwards moves the focus from what you offer to what you are missing.
- Don't spread too wide without a threadIf you list three very different roles without explaining the connection, your network starts to doubt. People can only pass you on once they understand the logic behind your choices.
- Don't look desperateIf your post says "I'll take anything", it does not read as flexibility. It can make an employer think that you will only stay until something better comes along.
Ask yourself: Does this post create good energy and something to root for, or is it a complaint in disguise? If you are in doubt, leave it until tomorrow and read it again.
Make your profile clear enough for the method to work
When you send connection requests to new people, many of them will click on your profile before they accept or reply. Think about who it speaks to. It is typically read by three groups:
Potential employers
They want to know what you can contribute at their workplace.
Your network
They need to be able to think of you when they hear about an opportunity.
People in your field
Professionals you would like to be visible to.
They have different needs, but they all need to place you quickly: what you can do, where you are heading, and what a workplace gets out of having you.
- which role you are looking for
- which tasks you want to work closer to
- what you contribute
- what is relevant in terms of location, flexibility and seniority
If your profile only says "open to work", "MSc" or "looking for new challenges", visitors have to guess the rest. And the chance that they guess wrong is higher than you think.
Danish employers often wonder about two practical questions without asking them: whether you need a work permit, and how much Danish you have. If either is straightforward for you, say so plainly in your About section. One line is enough to remove an unspoken hesitation.
Start with your headline
Your LinkedIn headline should not just be your degree or your previous job title. It should point forward.
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BeforeMSc in BiologyBetterBiologist | Environmental data, analysis and communication | Helps municipalities and agencies turn data into concrete decisions
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BeforeMSc in Social ScienceBetterAnalyst | Quantitative analysis, register data and evaluation | Builds better employment programmes through data
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BeforeMA in CommunicationBetterCommunications profile | Internal communication and change communication | Creates clarity, direction and overview when decisions need to be understood and used in everyday work
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BeforeProject coordinator seeking new challengesBetterProject coordinator | Process mapping, implementation and stakeholder management | Embeds new ways of working in healthcare projects so they last
A good headline helps other people place you. It makes clear which opportunities, people and tasks you would like to be associated with.
Then rewrite your About section
Use the About section to show what you can do, where you would like to go, and what a workplace gets out of having you.
I'm looking for roles in [field/industry] where I can work with [task type 1], [task type 2] and [task type 3].
My experience comes from [education/jobs/projects], where I have worked in particular with [specific method, topic or tool].
What I typically contribute is [specific value or result for the workplace, e.g. "faster decision-making", "clearer communication to staff", "stronger use of data in projects"].
I'm especially curious about companies or teams working with [specific area].
It does not need to sound big or salesy. It just needs to be specific.
- Could a former colleague or classmate read my profile and understand which opportunities to think of me for?
- Could a manager in the industry I'm aiming at see what I would contribute?
If the answer is no to either of them, the profile needs to be clearer.
Rewrite two or three bullets under experience
Don't only write what you were responsible for. Write what you did, and what it led to.
Make it credible with evidence: numbers, time period, target group, campaign, method, tool or a specific decision.
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BeforeResponsible for newsletters and social media.Better, with evidence
Planned and sent a 6-week newsletter series for the launch of [offer/campaign]. Targeted the content to [audience] and used click data from the first sends to adjust subject lines and calls to action.
Result: The open rate rose from 32 to 41 percent, and 74 people clicked through to sign up.
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BeforeDid analysis in a student project.Better, with evidence
For my thesis I analysed 12 qualitative interviews with [target group] and coded the responses into three themes. I turned the analysis into 5 recommendations on user needs and implementation.
Result: The recommendations were used as the basis for decisions in the project plan that followed.
What matters is not that you have big numbers and results. What matters is that other people can see how you work and what you can contribute.